You've done it! You've mastered the Chinese language. You also have a good portfolio that nicely highlights your experience and academic achievements. Now it's time to step out into the waters of private tutoring and make more money with your Chinese language skill.
But wait a minute. How do you find your first set of students?
Being able to communicate or transact business in the Chinese language continues to remain a highly sought-after skill, even as China expands its economic influence globally. And for different reasons, more Canadians are eager to learn the Chinese language.
Now, how do you tap into this supply pool and find students that are willing to learn Chinese from you as a private tutor?
Apply Directly Online to Job Boards
This can be a great way to find students for Chinese lessons. You can check up on Job boards such as Indeed, The Guardian, Teach Away and ChinabyTeach. Many of these sites regularly update their boards with new opportunities and jobs. They also have a search feature that allows you to filter jobs down to your preferred criteria.
Job boards generally let you create an account with them and specify the kind of job opportunities you want. With this information, they can send curated job opportunities either to your email address or directly to your feed.
Jobs boards do the heavy lifting for you, taking off your shoulders the burden of having to search through different organisations’ websites to check if they have an opening for a Chinese tutor.
The opportunities on Job boards are not limited to physical classes alone; there are various job roles which you can satisfy from a remote position. This flexibility allows you to hold multiple job roles, for as long as your schedule can take it.
Log into a Job board, fill in the job details you are looking for and get various opportunities for Chinese language tutors delivered directly to your device.
Use Superprof to Find Students
Superprof is a large online platform that connects students to tutors available around them. Using Superprof, you can decide to give lessons online using Webcam, Zoom, Skype or any other online delivery tool. You can also choose to teach Chinese to students right in the comfort of their homes.
With over 13 million tutors in more than 27 countries, Superprof is your ultimate solution for finding students for Chinese lessons. Registration is free for tutors on the platform, and it is easy to use. Sign up and provide all the necessary details. These details will be verified by the Superprof team and once verified, and your profile will be up in minutes.
Then all you have to do is create profile that describes your skill, experience level and the kind of Chinese lessons you can offer on the platform. Also let your prospective students know about your achievements, location and how much you charge for Chinese lessons.
That's all. You can now sit back and watch the offers roll in.
Different categories of tutors use the Superprof platform to find students for their Chinese lessons. This includes students that are studying the Chinese language in graduate school, professional teachers looking to supplement their income and even bilingual professors of the Chinese language.
No matter the category you fall into, there are always students looking for a tutor with your exact profile.
Many international companies are eagerly looking for new ways to improve their business and economic positions. As such, there is a need for them to train their work-force in different languages adequately.
With China as the Second world power and a dominant economic superpower, the Chinese language is key to business and economic relations. Herein lays the opportunities for you as a private tutor of the Chinese language. You can reach out to many companies and let them how you'd like to work with them as a Chinese language tutor.
While it may not look like the traditional job application process, cold-calling on prospective employers and organisations works. Just be sure to highlight how you can help them solve problems and increase their economic advantage by training their staff to become fluent in Chinese. You might even get recommendations to work with other companies once you prove to be an invaluable asset.
Although you can check out the contact details for many organisations on their website, there is an even better way to pitch companies directly.
Close your eyes and take a guess.
Yes, you're right, LinkedIn!
LinkedIn allows you to send messages directly to prospective employers. Many tutors have used this platform to land jobs with no hassles. If you don't already have a LinkedIn account, now is the time to get one.
Your LinkedIn profile is as powerful as your resume. Many companies will check out your LinkedIn profile to determine if you're a perfect fit for the job. Update your LinkedIn profile with your work experience, certifications and achievements, then start sending out messages to companies you'd like to work with.
Use Social Media to Find Students
This is probably one of the easiest but effective ways to find students for Chinese lessons. Social media is a huge opportunity.
Take Facebook; for example; this popular social media platform has over 1.8 billion users. If Facebook were a country, it would easily be the most populated country on earth, surpassing China's population of 1.3 billion. You can easily leverage Facebook pages and groups to promote your private tutoring business.
And if you are ready to spend on ads, you can reach out to millions of prospective employers and students. Facebook ads can be fine-tuned to reach large specific groups of people who are likely to be interested in taking Chinese lessons. You can also create sessions using the Facebook live stream feature to interact and engage with your followers.
Outside Facebook, you can also use platforms like Twitter, Reddit or create a blog that allows you to share your expertise and market your services.
You should also participate actively in educational forums online. You can easily find online educational forums related to your educational field by performing a quick search on Google. The more you answer people's questions and help to solve their problems, the more you're building an online reputation.
And when students and employers on these forums are looking for a Chinese tutor to hire, their choice is obvious –you!
Tell Your Friends and Family
Talk to your friends and family about your course offerings and also ask them to share the information you provide with them freely.
Word of mouth advertising is a proven way to attract more students.
Encourage them to share your social media posts/ads and also ask them to notify you if they come across anyone interested in taking Chinese lessons. This is a simple method of advertising but do not underestimate its importance.
With your friends and family actively working with you to promote your private tutor business, you can be assured of an increased client-base in no time at all.
Post Ads in Schools
Many schools have students who are interested in learning Chinese, but they do not have enough tutors. Some schools do not even offer Chinese lessons at all.
This is an opportunity for you.
By placing your ads in such schools, you can directly connect with these students. Many university campuses have special boards for placing ads. Create compelling ads and place them on these boards. For high schools, you should check first with the management to see if they would approve your ads in their school. You can also talk to teachers and other officials of the school about the services you provide.
You never can tell; they might end up recommending your services to more people who are interested in taking Chinese lessons.
The more awareness you can create, the more your chances of finding people interested in hiring your services.
Post Ads on Classified Sites
Classified ad sites hold great potential for finding students interested in Chinese lessons. Good examples of these include Craigslist and Kijiji.
Although there are different kinds of classified ad sites, the working principle is similar. You post a short description of yourself, the services you offer, your rates and other information that enables prospective clients to contact you.
Many classified ad sites are built to connect people locally and require you to select a location where you'll be listed. However, if you're going to be taking your classes virtually, it might be useful to list your service in many different areas.
There are also online teaching directories where tutors can list their services. These are similar to classified ads sites but are focused on teaching and tutoring. You can leverage on this to find students who are interested in taking Chinese lessons.
Finding students for Chinese lessons does not need to be hard. By leveraging on many of the options we've provided you in this article, you should be able to find more students for your Chinese lessons, regardless of whether you are just starting or you are already experienced in private tutoring.