You don't necessarily need to have attended a prestigious cooking school or formal training in order to teach cooking classes. Some of the best teachers are home chefs that have been cooking for their families for years. You do need to be confident in your abilities and have had a significant amount of experience cooking. You'll have to be familiar with the recipe that you will be teaching to your students.

Your objective for teaching cooking tutorials should be to share your passion for cooking with others and to share your knowledge of the culinary arts with foodies and aspiring chefs! 

Giving private cooking classes is a great alternative from working in big cooking schools. You'll have more freedom to plan your own classes, set your own rates and schedule for your lessons.

One of the most important questions to think about, whether you are teaching molecular gastronomy or introductory level cooking classes, is how do you find interested students to teach?

This article will provide you with the answers you are looking for, and help you to find students and get started teaching!

Set Yourself Apart: Give Original Cooking Lessons

It seems like everyone wants to develop their cooking skills lately! Thanks to famous shows such as MasterChef and The Final Table, the culinary arts have become increasingly popular in recent years. With the global pandemic and nation-wide lockdowns around the world in 2020, more and more people are now taking advantage of their time to learn to cook. Who knew that baking sourdough bread would become a trending topic this year?

How do you make cooking tutorials more interesting?
Always think about the quality of your cooking lessons when planning a cooking course. (Source: geralt)

Whether you are an inspiring chef or a passionate foodie, you can't deny that cooking is everywhere nowadays. You can't even log into facebook without seeings videos of baked goods or ideas for weeknight suppers.

This means that more and more people will be interested in seeking a private cooking tutorials!

Because of the greater demand for classes,  you’ll need to find a unique selling point to differentiate yourself from other cooking tutorials in your area and online.

Check our our advice for hosting a cooking workshop.

What extras can you offer as part of a cooking tutorial?
Offer a wine and pairing session during your classes. (Source: Oldiefan)

In order to find your unique selling point, then you'll need to think about what you have to offer that sets you apart from other teachers. This means that you'll need to think about what you specialise in and what experience that you have that makes you unique.

So how do you do this? Look at the trends:

  • Check out the latest cookbooks and cooking blogs to get an idea of the latest trends in cooking. You'll be able to adapt your classes to what is most popular amongst your students
  • Do you specialise in a specific type of cuisine (Italian cooking? Healthy cuisine?) Don't be afraid to play to your strengths and own knowledge
  • Think about teaching some of your traditional family recipes to your students. People always appreciate something with a story behind it, so share something special with your students!
  • If you are also knowledgable about wine pairings, you could offer classes for students who want to learn how to pair wine with their meals. This is a great idea for couples or for group lessons.
  • For younger students or beginners, you could offer classes about how to cook on a budget and how to make the most out of basic ingredients.
  • If you are working with children or teenagers, make sure to go over basic safety rules in the kitchen before each class. Make sure that you are up to date on basic safety rules and have enough experience in the kitchen before teaching others. 
  • Try to get creative! Rather than just reading the instructions out of a recipe book, try to bring your own creativity and personal flair to your classes. If you have a background in nutrition, you could also share information about how to create healthy and nutritious meals with your students!
  • A major trend at the moment is healthy cuisine, as well as vegetarian and vegan dishes! Try to read up on ways to make your cooking as healthy and nutritious as possible

Develop an Online Presence

Developing an online presence and advertising your cooking classes online has now become essential for anyone interesting in becoming a cooking teacher. Internet has now become the primary source of information now, and the first place people will go when searching for information, whether it's to read up on the latest news or find a nearby cooking class. 

It's estimated that people look at their phones at least 150 times a day, every 6 and a half minutes.  There are 39,000 searches every second on Google, 227,000 connections to Facebook every minute, and 4 billion YouTube views per day (25% of them from mobile).

As a cooking teacher, you should take advantage of this new source of information and make your cooking classes lively! 

Which is the best social network for recipes?
Instagram is a good place for inspiration and sharing pictures of your recipes. (Source: stevepb)

How can you develop an online presence as a cooking teacher?

  • Start a food blog: There are plenty of web resources for creating your own blog: Wix, Overblog, WordPress, etc. You don't necessarily need to have any experience in web design or website creation, many of these are simple and easy to use for even the most computer illiterate out there!
  • Share engaging content: If you want visitors to your site, then you should create and share engaging content such as delicious photos of food and delicious recipes that visitors will be able to prepare from their own homes. Consider joining social media platforms such as Instagram and Facebook to share posts about what you're preparing!
  • Make video tutorials: One of the best ways to gain your audience’s attention is to create captivating video content. Keep the videos short and concise, to avoid losing your visitors' attention and interest. Don't forget to include descriptions in your videos including measurements and more detailed descriptions of your videos.
  • Make use of social media platforms such as Instagram, Twitter, Tumblr and Facebook: these are great for visual content so make sure to take beautiful high-quality photos of your creations.
  • Share resources with your students: provide recommendations for blogs, websites and books that will help your students to develop their skills outside of the lessons. Use online resources to share blog articles, video tutorials and any other resources which may be useful for your students.
  • Join Superprof! It’s simple and free to use for all tutors. Publish your teaching profile advertising your cooking classes, set your own teaching rates, and organise your classes online with thousands of students around the world on the Superprof platform.

If you are serious about becoming a cooking teacher, you'll know that it’s almost impossible not to make use of the internet when it comes to teaching cooking classes.

Get to Know your Students

Social media and blogs allow you to create a link with your students outside of the classroom. By creating our own cooking blog, this will allow your students to get to know you a better and to discover great resources outside of your classes. You can also communicate with your students, help them with their own recipes and provide further advice to help them excel at their own cooking skills.

Make sure to ask your former and current students for reviews or testimonials that you can publish on your blog. This will encourage potential students to start lessons with you!

How do you develop a rapport with your students?
Tutors who offer good classes will end up with even more students. (Source: RitaE)

On Superprof, we ask students to write recommendations for their tutors in a review process for both students and teachers. For example, Sina one of our teachers in France has a 5* rating from one of his students.

Here is an example of a glowing review from Céline:

“Sina is an excellent teacher who takes the time to help us learn about the flavours from his country while giving us useful advice! We had an excellent evening and dinner was a success!”

Make sure that your exchanges on social media are friendly and approachable, to encourage future students to get in touch with you to start out classes. It's up to you to set an inviting atmosphere for your classes.

Key Takeaways

  • It can take time and effort to find students for your cooking classes, especially when you are just starting out. 
  • Always try to think about what your unique selling point is when planning a cooking class and think about what sets you apart from other tutors. Try to play to your strengths and give lessons in topics that you are passionate about.
  • Try to remain up-to-date with current trends in cooking in order to make your classes more appealing to potential students
  • Developing an online presence is one of the most important ways to advertise your cooking classes and to develop a relationship with future and current students.

Now that you know how to find students to start teaching, find out about how you can prepare for your next cooking lesson!

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Yvette is a freelance Canadian writer living in Paris. She spends her time between Toronto and Paris and likes to travel and learn. She's the proud mom of two strong minded women and enjoys her free time giving back to her communities.