Every tutor, including music tutors, will have to go through the process of finding clients. Without any clients, well, you're not a music tutor. Finding students doesn't have to seem as difficult as your making it. There are some tried and tested methods of finding clients that will help you achieve success. One main key point to getting clients vs not getting clients is you. It all comes down to your work effort. You need to be putting in the time to find clients and ultimately grow your tutoring business in Canada.
Our guide can give you some great ideas in getting started as a new tutor, but again it comes down to you implementing them. Unfortunately, students automatically come to you for tutoring (at least not in the beginning).
- Getting clients starts with a plan. Source: Campaign Creators, Unsplash
Where to Find Clients?
Finding clients can be one of the most complex parts of being a music tutor in Canada, but it's something you’ll have to work at if you want to be successful. No clients equal no work, so no paycheck as a tutor. We don't say that to scare you or turn you away from becoming a music tutor. It’s possible to get clients. Many people are music tutors doing what they love so that you can do it as well. Before we give you the tips and tricks for finding clients, there are some questions you need to ask yourself.
Why Do I Want To Be a Music tutor?
Doing it for the money isn't the correct answer. Music tutors can make an excellent hourly range. Still, you won't last long in the industry if you don't enjoy tutoring. Music tutors can step into this career field for several reasons. The reason has to be yours. If you decide music tutoring isn't for you, excellent. If you choose, this is the career path for you. It’s also great. Now, it’s time to ask yourself more questions.
What Clients Do I Want to Teach?
Teaching every type of music student isn't always the best approach. Getting specific about your music client can help you market the best way towards them. For instance, if you were looking for a music tutor, what teacher would you choose? The music tutor that teaches a wide range of principles or the music tutor focuses on one area of expertise that happens to be the area you're looking for. You’ll always want to go to someone who specializes in the field you are looking into. The other benefit to specializing in one place is marketing. You can figure out everything about your client, making it easier to sign them up or find clients.
A good exercise everyone should do is write about your ideal client. First, write about someone that would be your perfect client. You’ll write what there looking for, why they want to learn. Background also plays into affected—their income level, family status or any other details about them. When you're looking for clients, it's much easier to speak to one person rather than a group of people.
Marketing towards one person may seem counterintuitive to some, but you have to look at it differently. Advertising your services to everyone may allow you to gain more clients initially. Still, those aren't the people you’ll want to teach. Chances are they won't be long-lasting because there, not the right person by getting specific about who you want to serve and then marketing to get those clients. Instead, they’ll be high-quality students that you want to work with. Eventually, down the road, you’ll also be known for the area you specialize in. If someone wants to learn music theory, for instance, and people know that's your area of expertise, they’ll always choose.
- Write down your ideal client and get specific. Source: Brooke Cagle, Unsplash
So How Do I Actually Get Clients?
Figuring out the questions above is essential before getting to this step. It’s critical to understand why your becoming a tutor, along with what type of clients you work with. The next part comes from the actual getting clients. It’s time to start working with people and fulfilling your desire to become a music tutor.
Tell People - Often, you or your friends and family know someone that is looking for a music tutor. It’s essential to tell everyone what you do. Tell your friends, family or even people you meet. Getting the word about your services can make a difference. This should be step one for anyone starting to become a music tutor. If you tell five people about your services and they tell five people about your services. That's an automatic 25 people. Just speaking about your services and help open some opportunities when you first get started.
Platforms - There several tutoring platforms in Canada that connect tutors with students. These platforms can be an effective way to offer your services. For example, Superprof allows tutors from all fields to create a profile. Superprof also helps pair tutors with students. You can visit the platform to see a list of music tutors in your area.
Location - Marketing your services is a good idea, but it comes down to where you market your services. Where does your ideal client hang out? Music tutors can typically work with high school students learning an instrument, but this may change. Putting flyers up in your local high school can attract students to sign for tutoring. Always get permission from the schools before posting anything. You can also talk with local music teachers and ask if you can share your services with the class. There may be someone that wants the extra help.
Online - The internet has been an excellent option for tutors to offer their services. You can start creating a Facebook page, blog website or youtube channel to help get your name out there. You have to start putting in the time. Using these platforms will help build your authority as a music tutor. You can expand your reach. Consistent is critical when using the mediums. Find the best thing that works for you and continue to offer valuable content to your audience.
Referrals - Once you manage to get your first client, referrals can be a great way to get more clients. If your clients love what you do and have helped them in music lessons, chances are they’ll want to tell others about you. In addition, you can offer a discount on classes for anyone that brings you, new clients. It’s a great way to provide your clients something and get new clients without spending the time searching.
- Stay organized when it comes to your business. Source: Thought Catalog, Unsplash
Find Music Tutoring Clients
Now is the time to put these steps into action. You can only read about marketing and finding clients before you have to take action. If it seems like an impossible feat starts small. What is one thing you can do today that will help you get a client? Building up the small steps to finding clients can help you make the big steps later. If becoming a music tutor is something you want to, you have to be putting in the effort. Try out the tips we offered above and find your first client. Remember telling people can help bring opportunities. Don't be shy about what you do tell everyone.
It may take some time to get your first client, which is okay as long as you don't give up. There is a common saying around getting clients. It's not about how many times people will say yes. It's about how they say no. You'll often get more No's than yes's, but that's okay.
For more information about becoming a music tutor, check out other articles.