Professional networks are underutilised resources when it comes to finding a job, securing new opportunities or promoting your company to a new audience. A lot of this resistance can be to do with shyness, lack of confidence or being unclear about what you can say to really communicate effectively.
But with professional networks like LinkedIn which are entirely online; you will have all the tools to create your own network of mutually beneficial contacts using a well-known social media format. You no longer have to worry about saying the wrong thing to the influencer, recruiter, prospect or entrepreneur. Because with LinkedIn, it is all about what you have written and what you post. You now have time to consider your answers and present yourself using clear communication.
Presenting yourself online is very different to doing it face to face, as it gives you time to prepare an effective presentation to the audience that will use your services. It allows you to polish your message to ensure that you don’t lose opportunities when you connect with influential people for your dream job search or business. In this case, your primary focus will be on preparing a striking profile, adding a CV, providing additional documents, engaging in relevant group chat, while also showing that you know your stuff with great comments on posts.
But now you are faced with a new problem, how do you learn to communicate effectively with your words? And how do you set up a profile that opens doors for you? Do not panic, here are all our tips!
Your LinkedIn summary should expand on your tag line and go into a bit more depth about you. Photo Source: Unsplash
When you first visit the LinkedIn corporation website, the first thing that you will be encouraged to do is register for an account. To do this, all you need to do is enter the following:
Now while this may seem very straight forward and while you can always change any details later. It is always best when working in a professional capacity to start professionally. This means observing the following in regards to your registration:
While these simple things may seem unimportant remind yourself that almost half a billion people are using LinkedIn. If an employer, recruiter or customer have to choose between 2 equally qualified people, but one has unprofessional aspects to their profile. It is likely that the one with a more professional profile will succeed.
Once you have signed up for your account, you will need to confirm your sign up via the verification email. After doing this, you will be free to set up your account. LinkedIn gives you the chance to add a photo, tag line, summary of what you do and adds your contact information to your profile.
In all cases, you want to make sure that you are using professional looking information and that you always update your profile. This is because your profile will be used as your online presentation, used to find a job, lead generation, display your accomplishments, track your application process, and for nurturing relationships with your network.
Finding a job, securing new opportunities or promoting your company to a new audience. Photo Source: Unsplash
While online it can be easy to forget how many people you may know, the people you connect with here do not have to be your best friends or people who know you really well. LinkedIn allows you to invite your facebook and twitter friends, you can find work colleagues and acquaintances also.
Building a network on LinkedIn is where all the power lies in enterprise social networking. Because effectively once you grow your network the world suddenly becomes smaller. Perhaps your cousin has contact with one of the top companies or maybe a friend is in charge of the hiring process of one of the best employers. Even with LinkedIn job search, you can get in touch with the ideal people within your industry. Making your career goals clear on LinkedIn allows your network to rally round to help you achieve your goals. LinkedIn empower your network in a few ways such as:
Although LinkedIn is an online network, it is a professional one. Think of LinkedIn as you being in your suit in the office and facebook as being at home in your PJs. There are a time and a place for everything and understanding the difference is online etiquette. Which will go a long way in your professional networking.
Professional networks are underutilised resources. Photo Source: Unsplash
Online etiquette, therefore, is very similar to real life etiquette and should be observed as much as possible. The ability to demonstrate proper etiquette will allow you to build rapport with the person that you are communicating with and open doors for you and your business.
LinkedIn may seem like a challenging step to take in your pursuit of new connections. But the power of LinkedIn is that everyone using the service is motivated to make new connections and to leverage these connections so that mutual success can come to everyone.
LinkedIn is excellent at creating new opportunities for everyone, from the student in college to the hiring manager to the tech-savvy entrepreneur and founder in Silicon Valley. The job alert, job searches, one click searches, network building, groups, industry job board and information sharing. Not to mention it is available via the website and on the LinkedIn mobile app. So you can genuinely connect and network anytime, anywhere.
This is because networking connections are what make business and careers a success, giving engaged users a competitive advantage. I hope you are going to register for your LinkedIn account right now if you don’t have one already. See you there!