MBA with 25+ years of global senior business and marketing management experience - Calgary

Jonathan's Resume

Direct MarCom / uStrategic 11/2008 - Present
Director

Marketing Agency: Communications, direct and integrated marketing, advertising, social media, change management, and marketing and business plans for small to medium sized business clients.
• Provided strategic direct marketing launch plan for DART Solutions’ (Toronto) new application designed to streamline and track social services organizations’ client expenses.
• Developed direct marketing systems to drive increased retail foot traffic to CarMax car sales stores.
• Worked with DirecTV’s customer service vendor to considerably increase upsells and bundling of ancillary products on inbound calls.
• Created and consulted on cost-effective direct and integrated marketing campaign for Capital One Canada’s credit card offerings.
• Consulted with MedStar Georgetown Hospital (Washington DC) on its strategic service line marketing development, print and broadcast advertising, sales literature, direct mail and sales promotion materials, electronic communications; business-to-business as well as physician-to-physician referral development, communications and publications, and media relations.
• Developed comprehensive marketing program for Hispanic Marketing Group’s Atlanta music festival; increased revenue per visitor 12%. Increased corporate event sponsorship revenues 325% from the prior year. Acquired new mineable database for future events and sponsors’ offers.

Golden Key International Honour Society 10/2007 – 10/2008
VP Marketing, Member Services & Operations Atlanta GA

1.8-million-member global nonprofit operating on 4 continents at 330 of the world's premier universities including 18 across Canada. Organization’s prior years’ annual membership levels were spiraling downwards, while acquisition costs were increasing, in a very lean resource-challenged operation. Direction of all global marketing, member services, fulfillment and communications activity.
• Advised CEO how to transform the organization into a flexible, customer-centric, value driven and delivering operation.
• Replaced all underperforming marketing programs and materials with tried and true direct and integrated communications and marketing methods.
• Established historically accurate benchmarks for budgeting and campaign development.
• Launched new website with SEO/SEM-driven copy and prospect-specific landing pages.
• Integral part of senior corporate team integrating Microsoft Dynamics CRM into marketing operations.
• Implemented multivariate testing methods to quickly determine cost-effective control marketing elements.
• Incorporated Google Analytics to better track inquiries, abandonment, sources.
• Redesigned all US / Canada MarCom and customer service programs that directly resulted in dramatically increased sales, better branding, higher excellence of member care, and 25% better cost effectiveness. Former CEO is a reference.
• Reduced marketing and production costs by 40% ($500,000) while vastly increasing communications quality. Scientifically tested programs and sourced vendors who were industry leaders. Instituted extensive and intensive response-tracking systems.
• Grew sales by 22% in one year at dramatically lowered costs, even under difficult worldwide economic conditions. An increase of over $1,200,000 year over year.

Comcast Corporation 04/2006 – 05/2007
Marketing Director Mobile AL

The US’ largest broadband provider. Management of all regional direct marketing, advertising and direct sales. Directly managed 4 marketing coordinators / analysts as well as direct sales teams.
• Retooled and re-energized the direct sales program with a much more comprehensive strategy and institution of innovative revenue-per-sale pay scale.
• More than doubled direct sales performance and increased multi-product sales by 25% in both the consumer and B2B segments.
• Exceeded budgeted gains across all managed product lines.
• Introduced and improved tracking and performance of marketing campaigns. Tested different direct marketing elements to determine best ROI.

SuddenLink Communications (Cequel III), Atlantic Division 11/2004 – 12/2005
Director of Marketing Louisville KY

Suburban and rural cable broadband provider. Controlled all marketing activity, budgeting and P&L for Atlantic Division encompassing 8 eastern and Midwestern states, stretching from Missouri to Maryland.
• Increased product penetration levels and customer loyalty.
• More than doubled product segment revenues in one year and maximized revenues.
• Saved 10% of region’s campaign budget and 20% of direct marketing costs while increasing sales.
• 200% increase in cost-effectiveness of direct mail campaigns by testing and introducing direct marketing industry standard methods to the marketing mix.

MarCom Resources Agency 07/2001 – 11/2004
Director, Marketing Communications Nashville TN

Marketing planning for small to mid-sized businesses. Consulted on current and future marketing practices, recommended critical paths, created, outsourced and managed marketing campaigns and projects.

Education:
MBA Management & Strategy – Western Governors University ((concealed information)
Bachelor of Science - Marketing Management – Western Governors University