Canada is known around the world for its high-quality educational experiences that are memorable, meaningful, and lead to successful careers. Students that want to learn marketing will find nothing short of a vast array of options in every province, particularly in cities like Toronto, Vancouver, Calgary, Halifax, and Montreal.
The country's top universities and colleges offer engaging and comprehensive programs that merge academic rigour with practical experience. Whether you are building a foundation in business knowledge or skills for the first time, want to upgrade an existing marketing skillset, or want to start delving into the world of digital marketing, there is a program in Canada.
Here’s a guide to the best schools in Canada where you can study marketing and set a solid foundation for your career.
What are the Top Cities to Study Marketing in Canada?
Canada is a large country that has hundreds of cities, but there are certainly some places that will be more appealing to business students. Generally speaking, large cities will be optimal for marketing students, because of the variety of schools and institutions available and the opportunities for graduates.
Many business schools emphasize a "hands on" approach, with internship and co-op placements for students. Larger cities will typically have more opportunities for work and the potential to build a professional network.
For this reason, we have selected Canada's most exciting urban centres - Toronto, Vancouver, Calgary, Halifax, and Montreal in our list!
Toronto is home to many major universities, colleges, and schools of continuing education where you will learn about marketing, digital marketing, business, management, and more. But which Toronto schools would be the best for your needs?
Where Can I Find the Best Marketing Courses in Toronto?
Learn Marketing at the University of Toronto
Address: 27 King's College Circle, Toronto
Website: University of Toronto
The University of Toronto is one of the largest, oldest and most reputable schools in Canada, with campuses in Scarborough, Downtown Toronto, and Mississauga. Its strong tradition of academic excellence is perfect for students that want to demonstrate integrity and rigour in their curriculum vitae.
Highlights of studying marketing at the University of Toronto:
- Marketing courses are taught by experienced faculty and are credited toward a Bachelor of Commerce or Bachelor of Arts.
- The Rotman School of Business, University of Toronto’s graduate business school, offers a highly respected MBA program.
- The School of Continuing studies offers certificate and diploma programs in marketing where you can focus on specific areas like copywriting or social media marketing without the pressures of pursuing a degree.
Take Marketing Courses at Toronto Metropolitan University
Address: 424 Yonge Street, 2nd Floor
Website: Toronto Metropolitan University
Toronto Metropolitan University, also known as TMU, is conviently located in the heart of downtown Toronto. Highlights of studying marketing at Toronto Metropolitan University include:
- TMU offers a Bachelor of Commerce in Marketing Management through the Ted Rogers School of Management.
- Business, management, and marketing programs help students build a strong foundation in marketing principles and practices, with experiential learning opportunities through co-op placements and internships.
- TMU's Chang School of Continuing Education also offers marketing courses in digital marketing and marketing management for students who want to enhance existing professional skills.
Where do Business Students take Classes in Vancouver?
Find Excellent Business and Management Programs at The University of British Columbia
Address: 2329 West Mall
Website: University of British Columbia
The University of British Columbia (UBC)is one of Canada's most cherished and beautiful universities. Beyond Vancouver, UBC also has other campuses around British Columbia, which is perfect if Vancouver isn't your first choice in the province.
Highlights of studying marketing at UBC include:
- The Sauder School of Business at UBC is a nationally renowned business school, and offers marketing courses for students that want to specialize in the topic.
- UBC offers a variety of programs, such as a Bachelor of Commerce (BCom) with a focus on marketing, as well as graduate programs (Master of Management).
- BCom program course topics include consumer behaviour, marketing research, digital marketing, and branding.
- Take courses alongside a diverse student body and find opportunities to learn and work internationally.
Learn and Apply Marketing Skills at the British Columbia Institute of Technology (BCIT)
Address: 555 Seymour Street
Website: BCIT
BCIT's Vancouver campus is a great choice for students that are seeking flexible learning experiences. Full-time students can enrol in business programs in the nearby city of Burnaby. Highlights of studying at BCIT:
- BCIT offers a Marketing Management Diploma and Bachelor of Business Administration (BBA) in Marketing Management.
- Practical, hands-on approach to learning marketing in the real world in contexts like event management, marketing communications, brand marketing and strategy, entrepreneurship.
- Certificate courses can be put toward degree programs.
Vancouver is home to some of Canada's leading educational institutions for aspiring marketers and business leaders. Choose from a variety of Vancouver business and marketing programs that combine theoretical knowledge with practical experience.
What is the Top University or College to Learn Marketing in Calgary?
Learn Marketing and More at the University of Alberta - Calgary Centre
Address: 333 5 Ave. SW
Website: University of Alberta
The University of Calgary boasts a nationally recognized business and marketing program grounded in innovative research. UofA's Alberta School of Business offers a marketing major where students will learn how to identify customer needs through research, develop products, determine the needs of prospective customers, and communicate with customers using new and traditional media.
Highlights of the program include:
- Students can earn a Bachelor of Commerce or an MBA with a focus on Marketing.
- Curriculum developed to meet the needs of the modern marketing landscape and prepare students for successful careers.
Study Marketing at the Southern Alberta Institute of Technology (SAIT)
Address: 1301 16 Ave. NW
Website: SAIT
SAIT is a top college in Alberta, emphasizing real-world practical skills for the job market. SAIT offers a varied selection of courses and programs with options to continue pathways toward a bachelor's degree.
Highlights of studying at SAIT include:
- Students in the marketing program can earn a certificate in Marketing, and 9 credits toward a degree in business should they choose to continue (Bachelor of Business Administration).
- Flexible learning options for part time students who are working full time, including online courses.
- Students complete a capstone project at the end of the program where they can demonstrate the skills and knowledge they have learned.
Where do Students in Halifax go to Learn Marketing?
Dalhousie University
Address: 6299 South Street
Website: Dalhousie University
Dalhousie University is Nova Scotia’s most prestigious school. Dalhousie’s Rowe School of Business is consistently ranked as one of the leading business schools in Canada.
Highlights of studying marketing at Dalhousie include:
- Rowe School of Business offers a Bachelor of Commerce with a Marketing Management Major, and an MBA with a marketing focus.
- Marketing can be taken as part of a broader business program that includes courses on management, finance, and entrepreneurship.
- MBA program offers co-op opportunities for undergraduates.
Saint Mary’s University
Address: 923 Robie Street
Website: Saint Mary's University
Saint Mary’s University is known for providing a supportive and close-knit campus. Aspiring marketers find a great degree program with potential to take learning abroad or into the workplace through experiential learning programs.
Highlights of studying marketing at Saint Mary’s include:
- Sobey School of Business at Saint Mary’s has a Bachelor of Commerce program with a marketing major and an MBA program.
- Emphasis on practical, hands-on learning with opportunities to participate in co-op placements and international exchange programs.
- Flexible learning options for part-time and full-time students.
With its prime location near the Canadian Rockies, burgeoning economy, and a relatively low cost of living compared to other major Canadian cities, Calgary is a highly appealing place to learn marketing.
Where Can I Find Courses in Marketing and Business Management in Montreal?
Build your Marketing Skills at McGill University
Address: 845 Sherbrooke St. W
Website: McGill University
McGill University is one of Canada’s most prestigious schools. Located in central Montreal with a beautiful campus, McGill is popular among students from around the world.
Highlights of studying marketing and business at McGill include:
- Choose from a Bachelor of Commerce with a Marketing Major, or focus on marketing while earning your MBA as a graduate student at the Desautels Faculty of Management.
- Program is balanced between learning theoretical knowledge and practical experience. Topics include digital marketing, brand management, strategy, and leadership.
Learn Online or in Person at HEC Montréal
Address: 3000 Chem. de la Côte-Sainte-Catherine
Website: HEC Montreal
HEC Montreal is a school solely focused on professional and business studies. HEC Montreal has a comprehensive offering of courses in marketing and business - perfect for students who are committed to enhancing their professional skillsets.
Highlights of learning at HEC Montreal include:
- School offers certificate, bachelor’s, master’s, and PhD programs where you can take a major or specialize in Marketing.
- Learn from a faculty that includes industry experts and academics.
- Access bilingual programming and strong global alumni network.
Other Options for Content and Digital Marketing Programs
Aside from colleges and universities, students looking for programs and courses in modern marketing practices like content creation, digital marketing, social media, and marketing automation can look to private options. Private business schools typically have certificate programs on modern marketing practices that will help you enhance your existing career.
Private business schools are designed for working professionals, with online options in addition to in-person classes. Keep in mind that the tuition for private business schools is usually higher than for public institutions.
Halifax has a variety of business programs that cover everything from the basics of business to marketing topics like digital marketing, content marketing, and web design. Whatever you want to learn, you will find a program in Halifax.
Which Pathway is Best for my Needs as a Student?
With so many types of marketing certificates, degrees, and diplomas to choose from in Canadian schools, it is understandable to wonder which program will be best for you.
Bachelor’s Degree
A bachelor’s degree with give you a foundation in marketing and is the global standard in the context of academic credentials. For business and marketing students, a bachelor’s degree may be called a bachelor of commerce (Bcomm), bachelor of science (BSc), bachelor of arts (BA), or Bachelor of Business Administration (BBA). Bachelor’s degrees typically take 3-4 years to finish.
Diploma
Diploma programs are usually earned through colleges in Canada. They take shorter time to complete than a bachelor’s program (2-3 years) and will be more focused on practical learning and application than a university program.
A diploma program is a great place to start if you want to enter the working world as soon as possible, or you are upgrading or adding a skillset to previous learning or work.
Certificate
Certificates are the best option for working professionals that want to pursue a short sequence of courses to enhance their skills. Typically, certificate programs are offered at schools of continuing education, and are developed for people that are already working full time.
Master of Business Administration
A master of business administration, or MBA, is a rigorous graduate program for students who already have a bachelor’s degree and have already worked full time in their field. MBA programs are significantly more expensive than most programs, and companies will often subsidize them for staff.
The application process for an MBA is competitive, especially in top business schools, but graduates are often highly successful in their careers afterwards.
Doctorate or PhD
A doctorate degree is pursued by studious individuals committed to research, development, and teaching in business. To complete a PhD, students typically engage in 5-10 years of additional study and write a dissertation that they must defend to faculty.
Why is Canada a Good Place to Study?
Canada is a popular destination for international students - and for many good reasons. With a high-quality education system, diverse cultural landscape, and healthy business environment, Canada offers an ideal setting for developing and applying marketing skills.
1. Canada has a World-Class Education System
Canada is home to some of the world’s top universities and business schools - many of which we have listed in this article. The University of Toronto, McGill University, and the University of British Columbia are globally recognized for their academic excellence.
2. Canada has a Uniquely Diverse and Inclusive Environment
Canada has multicultural society and welcomes thousands of international students every year. As a student, you will be exposed to different perspectives and cultures, and develop an international perspective on business.
3. The Country has a Strong and Healthy Economy
Canada has a robust and stable economy with thriving industries across a variety of sectors - technology, finance, healthcare, and more. Studying marketing in Canada will provides you with fantastic opportunities for internships, co-ops, and job placements in leading companies.
4. Canadian Schools have Innovative Marketing Programs
Universities and colleges in Canada have innovative marketing programs, combining traditional marketing knowledge with modern digital applications. As a marketing student, you will learn topics such as digital marketing, social media marketing, consumer behaviour, and brand management.
5. Find Excellent Research Opportunities in Canada
Canada is known as a hub for research and innovation. Universities like McGill and UBC have unique research centres focused on marketing and consumer behaviour, allowing students to contribute to studies that may change the business landscape.
Montreal offers a solid range of program and study options for those interested in pursuing marketing careers - degrees, diplomas, certificates, courses, and more!
Study Marketing in Canada
When you choose to study marketing in Canada, you will gain access to a high-quality education, diverse cultural experiences, and strong career opportunities. With innovative programs, research opportunities, and supportive environment for students, Canada provides an optimal setting for aspiring marketers to develop their skills and launch successful careers.
Whether you're drawn to the bustling economic hubs of Toronto and Vancouver, the rich academic heritage of Montreal and Halifax, or the country's heartland city of Calgary Canada has something to offer every business and marketing student.
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