Halifax is so much more than rocky coastal shores, lonely lighthouses, and some of the friendliest people you’ll ever meet - it is also home to some of Canada’s top learning institutions. Students who aspire to work in the world of business and marketing will not be disappointed.
Schools in Halifax offer comprehensive marketing programs designed to equip students with the skills needed for a successful marketing career, covering everything from the basics of marketing to modern marketing topics like digital marketing, management, email marketing, social media, content marketing, and web design.
Find a reputable university experience at Dalhousie or Saint Mary’s University, practical training at MSVU, affordable options at NSCC, or specialized skills at Eastern College - Halifax has something for every aspiring marketer. By choosing one of these established institutions, you’ll beon your way to mastering the art of marketing in Canada's dynamic East Coast city.
What follows is a guide to the top schools in Nova Scotia’s capital and the programs available at each.
Toronto has universities, colleges, and schools of continuing education where students can learn marketing, business, management, and more.
The Best Marketing and Business Schools in Halifax
Dalhousie University
Address: 6299 South Street
Website: Dalhousie University
Dalhousie University is arguably Nova Scotia’s most prestigious schools. Dalhousie’s Rowe School of Business is consistently ranked as one of the leading schools in Canada. Dalhousie is renowned for its research and innovation, not to mention its reputation for providing students with memorable university experiences.
Highlights of studying marketing at Dalhousie include:
- Rowe School of Business offers a Bachelor of Commerce with a Marketing Management Major, and an MBA with a marketing focus.
- Marketing can be taken as part of a broader business program that includes courses on management, finance, and entrepreneurship.
- Topics in marketing courses include consumer behaviour, digital marketing, brand management, and market research.
- MBA program offers a focus on marketing and co-op opportunities are available for undergraduates.
Saint Mary’s University
Address: 923 Robie Street
Website: Saint Mary's University
Saint Mary’s University is known for providing a supportive, caring environment for learning and close-knit campus. Aspiring marketers will also find a great degree program with potential to take learning abroad or into the workplace through experiential learning programs.
Highlights of studying marketing at Saint Mary’s include:
- Sobey School of Business at Saint Mary’s has a Bachelor of Commerce program with a marketing major.
- MBA program is offered for graduate students and you can choose to specialize in marketing, in addition to learning key leadership skills.
- Emphasis on practical, hands-on learning with opportunities to participate in co-op placements and international exchange programs.
- Flexible learning options for part-time and full-time students.
Vancouver is where some of Canada's leading schools are for aspiring marketers and business leaders. Choose from a variety of Vancouver business and marketing programs.
Mount Saint Vincent University
Address: 166 Bedford Hwy.
Website: Mount Saint Vincent University
Mount Saint Vincent University (MSVU) boasts a close-knit campus community with easy access to student support. Business students can choose a co-operative education pathway, where they can learn in’s and out’s of the working world in a practical manner.
Highlights of studying at MSVU include:
- Students can choose to earn a Bachelor of Business Administration with a Marketing concentration, or a certificate in marketing.
- Marketing programs will offer students a solid foundation in the field, covering topics like digital and strategic marketing.
- The Master of Public Relations program at MSVU is a excellent choice for those interested in marketing and public relations.
With its burgeoning economy, and relatively low cost of living, Calgary is a highly appealing place to learn marketing.
Community Colleges in Halifax
Halifax has quality community colleges that offer diplomas in marketing at a reasonable cost. These area excellent options for those who are ready for a career change, professional upgrade, or to build foundations in business and marketing.
Community college programs are also designed for part time and full time studies, meaning that you can learn with some flexibility if you are already working full time or have family responsibilities.
Montreal offers a broad range of study options for those interested in pursuing marketing careers.
Nova Scotia Community College (NSCC)
NSCC offers a business administration diploma where you can choose to focus on marketing. You will acquire practical skills in digital marketing, sales, and market research.
Eastern College
Eastern College offers a specialized diploma and marketing on sales. The program is focused on teaching essential modern marketing skills, such as digital and social media marketing and sales strategies.
What Kind of Marketing Training Should I Pursue to Build a Career in Business?
The type of marketing program you choose is as important as the school itself: you must consider your career goals, budget, time constraints, interests, and educational background before making a sound decision.
You will notice that a lot of schools offer Master of Business Administration programs, or an MBA. Keep in mind that these programs are typically for professionals that already have industry experience and an undergraduate degree. An MBA will certainly take your credentials to the next level, but they can be rather costly without financial support and focus on the development of advanced business skills.
Many other marketing programs will involve the completion of a certificate, diploma, or undergraduate degree. Certificates and diplomas from colleges or schools of continuing studies will enable you to earn a credential in a short period of time and train in a specific area of business or marketing.
A degree, on the other hand, may take up to 4 years to complete but will provide you with an opportunity to build a foundation of knowledge that is highly respected and honoured by employers. With an undergraduate degree in business, you will also be eligible to pursue an MBA program after a few years of work.
Canada is known around the world for its high-quality educational institutions. Marketing students will find nothing short of a vast array of options in cities like Toronto, Vancouver, Calgary, Halifax, and Montreal.
Is Halifax a Good Place to Learn Topics Like Social Media and Online Marketing?
Halifax is an excellent place to learn about social media and marketing, particularly for its lifestyle options, magnificent coastal scenery, and access to schools as mentioned in this article. You will reap the benefits of living and learning in a close-knit student community.
It is no secret that working, particularly online, causes stress, and can result in physical and mental wellness issues. Being able to easily access places of nature and serenity is a natural antidote to stress, and Nova Scotia has so much to offer in this regard.
Furthermore, it is a powerful learning experience to study business in a place with a unique and rapidly evolving economy. Halifax has flourished in recent years thanks to Canadians moving to the East Coast, which means there are lots of opportunities for those who are interested in building a career in the city.
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