Montreal is a city that tends to stay on the radar of students. Located in the predominantly French-speaking province of Quebec, the city is known for its roots in European settlement and bustling economy as the business centre of the region. For students, Montreal is one of the most fun and exciting places to study, with a lively nightlife, arts, and cafe scene.
Those that are interested in pursuing studies in marketing are in an excellent place to get started, with the city offering a solid range of program and study options. You can pursue degrees, diplomas, certificates, courses, or learn independently. And because it is Montreal, you can learn in English, French, or both.
This article is all about the top schools for learning marketing in Montreal. Let’s explore the different learning pathways you can take, and schools offering the best programs.
Canada is known for educational experiences that lead to successful careers in marketing. Learn what your options are in cities like Toronto, Vancouver, Calgary, Halifax, and Montreal.
What are the Best Schools to Study Marketing?
McGill University
Address: 845 Sherbrooke St. W
Website: McGill University
McGill University is one of Canada’s most well known and prestigious schools. Located in central Montreal with a beautiful campus, McGill is popular among students, particularly those that speak English.
Learning at McGill means having access to top faculty and being part of a diverse, international student population. Highlights of studying marketing and business at McGill include:
- Choose from a Bachelor of Commerce with a Marketing Major, or focus on marketing while earning your MBA as a graduate student.
- Attend classes at the Desautels Faculty of Management, one of the country’s top business schools with a global reputation.
- Program is balanced between learning theoretical knowledge and practical experience. Topics include digital marketing, brand management, strategy, and leadership.
Concordia University
Address: 1455 DeMaisonneuve Blvd.
Website: Concordia University
Concordia University takes a progressive, bold, and daring approach to learning, boasting a “next generation” mindset focused on modern postsecondary education. The Marketing undergraduate program is combined with co-operative learning, meaning that students will have an opportunity to work and network in a professional environment.
Highlights of studying at Concordia include:
- Attend classes at the John Molson School of Business.
- Choose from a Bachelor of Commerce program with a Marketing Major, a graduate diploma in business administration, or specialize in marketing in a Master of Business Administration (MBA) degree.
- Apply your new skills through experiential learning at internships and co-op placements, with opportunities for networking.
- Learn as a full or part-time student.
Toronto is home to major universities where you will learn about marketing, business, management, and more.
HEC Montréal
Address: 3000 Chem. de la Côte-Sainte-Catherine
Website: HEC Montreal
HEC Montreal has the distinction of being solely focused on professional and business studies. As such, HEC Montreal has a comprehensive offering of courses in marketing and beyond, making it perfect for students who are committed to building or enhancing their professional skillsets.
Programs are innovative and developed to support learners whether they are learning full or part time, with many flexible options. The school offers 22 programs in English. Highlights of learning at HEC Montreal include:
- School offers certificate, bachelor’s, master’s, and PhD programs where you can take a major or specialize in Marketing.
- Marketing programs are offered in conjunction with the Universite de Montreal.
- Learn from a faculty that includes industry experts and academics.
- Access bilingual programming and strong global alumni network.
Vancouver is the place to find Canada's leading schools for aspiring marketers and business leaders.
Dawson College
Address: 3040 Sherbrooke St. W.
Website: Dawson College
Dawson College, located in Montreal’s upscale Westmount neighbourhood, is a city college that offers high quality programs in English. Dawson students can choose from a vast array of diplomas and certificates from their program offerings, and has a focus on interdisciplinary learning.
Highlights of studying marketing at Dawson include:
- Learn marketing by pursuing a diploma of college studies in Business Management with a focus on Marketing.
- Marketing program includes practical training in sales, digital marketing, market research, and marketing foundations.
- Tuition is affordable.
- Access career services, mentorship programs, and other special events around the campus.
Which Marketing Program is Best for Me?
With so many types of marketing certificates, degrees, and diplomas to choose from in Montreal schools, it is natural to wonder what kind of program will be best for you. Here is a list of some of the different options and some considerations to take for each program.
Bachelor’s Degree
A bachelor’s degree with give you a firm foundation in marketing and is a global standard in the context of academic credentials. For business and marketing students, a bachelor’s degree may be called a bachelor of commerce (Bcomm), bachelor of science (BSc), bachelor of arts (BA), or Bachelor of Business Administration (BBA).
Bachelor’s degrees typically take 3-4 years to finish, and may have an Honours designation based on the number of courses taken. They are ideal for students who do not yet have a bachelor’s degree, or have just graduated secondary school or CEGEP.
Diploma
Diploma programs are usually earned through colleges in Canada. They take shorter time to complete than a bachelor’s program (2-3 years) and will be more focused on practical learning and application than a bachelor’s degree.
A diploma program is a great place to start if you prefer a college track program over a university pathway, you want to enter the working world as soon as possible, or you are upgrading or adding a skillset to previous learning or work.
Certificate
Certificates are a top option for working professionals that want to pursue a short sequence of courses to enhance their skills. Typically offered at schools of continuing education, certificate programs may be completed over the course of a year, and are developed for people that are already working full time
Master of Business Administration
A master of business administration, or MBA, is a rigorous graduate program for students who already have a bachelor’s degree and have spent some time in the professional world. Typically, MBA programs are significantly more expensive than most programs, and companies will often subsidize them for staff.
The application process for an MBA is typically rigorous, but graduates are often highly successful in their careers afterwards, becoming business leaders in their respective fields.
PhD
A doctorate degree is pursued by ambitious individuals committed to research, development, and teaching in the field. To complete a PhD, students typically engage in years of study and write a dissertation that they must defend to faculty.
With a prime location in the heart of Canada, Calgary is a fabulous place to study marketing.
Why is Montreal a Good Place to Learn Advertising and Marketing?
Montreal is the economic hub of French Canada. A quick scan of the downtown and surrounding areas reveal a range of companies, particularly pharmaceutical companies and financial institutions. Montreal is also a city known for creative, independent companies and arts organizations that will inspire anyone fascinated by developing a brand.
As a marketing student in Montreal, you will also have access to some of the best faculties in its world renowned schools, such as McGill University. You will get to take advantage of all the wonderful things a large city has to offer, such as networking opportunities and meet-ups.
From a student perspective, the cost of living in Montreal is relatively lower than that of other large cities in Canada. You’ll also have excellent transit, plenty of cultural attractions to explore, and be a drive away from beautiful places like Quebec City and the province’s gorgeous provincial parks.
Find a marketin program in Halifax, where you will find programs hat cover topics like digital and content marketing.
Where Can I Get Support for My Learning?
Hiring a tutor to help you as you complete your marketing course, diploma, degree, or certificate is a great way to ensure you get the most out of your program. A tutor helps you to understand new and challenging concepts, help you review for tests and exams, and provide you with feedback on assignments.
Finding a tutor is easy with Superprof Canada. Use the search tool on the site to find business and marketing tutors in Montreal. You can learn online or in person with a tutor, depending on your preference.
Why wait to start your career in marketing? Choose the right school for your career goals and start learning right away.
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