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By Vanessa, published on 30/04/2019 We Love Prof > Academia > Information Technology > How to Use Pinterest

Of all the social networks on the web, Pinterest is probably the one that you haven’t heard of, especially if you don’t search for images very often. With 250 million users, however, this network is in the top 10 most used of 2018.

The principle is simple, share photos. The users pin photos and create a photo album. Pinterest defines itself as an inspiration search engine.

However, Pinterest is also a huge social media platform that can be used for content marketing and creating a professional network. Pinterest is a social network that’s both professional and personal.

In this article, Superprof is looking at Pinterest, how to create an account, how to use the network, how to add photos, etc.

Creating and Modifying an Account on Pinterest

The first step to creating an account on this new network is heading to the website. From there, you can create a personal or professional account.

What is Pinterest? Pinterest is a great network for connecting with the community. (Source: FirmBee)

You’ll then need to provide some information:

  • A valid email address
  • A password
  • Your age

You’ll then be able to create your account. If you choose to connect through Facebook or Gmail, your name will be saved.

You’ll be asked to choose 5 interests and they’ll become the first things you follow. Pinterest will suggest content related to your interests. You can change these later.

Now that your account has been created, you’ll find yourself on Pinterest’s homepage. At the top, there’s a search bar to help you find content. In the corner, there are a few different functions.

You can click on the three dots to do the following:

  • Change your profile photo
  • Change your name
  • Change your username
  • Change your bio
  • Change your location

Finally, if you’re a professional, you can use Pinterest as part of your marketing strategy and increase your online visibility and drive traffic to your website from your Pinterest account.

Find out more about using Tumblr in our guide.

Finding Content and Pinning It

Now that you’ve got your profile configured and personalised, you can dive into the world of Pinterest.

How do you create a Pinterest account? Pinterest is all about visuals. (Source: FirmBee)

Using the platform isn’t complicated. From the homepage, you’ll see a whole heap of photos related to your interests. You can search for specific things, too.

Type a word into the search and wait for Pinterest to generate a whole heap of photos and images that other users have contributed to the network. That’s how you find the content you like.

When you find something you like, you can pin it by clicking the pin icon. You’ll have six choices of what to do:

  • Send: Share the photo or image on other social networks like Facebook, Twitter, etc. or via WhatsApp or Gmail, for example.
  • Save: Save the photo or image to a board.
  • Three dots: Report the content as inappropriate or pin it to a site or blog.
  • Commentaries: See what other users have said about it
  • Visit: Go to where the image was pinned from.
  • Visual search: Search by visually similar images.

Once you’ve pinned an image, it’ll appear in your boards, the photo albums where you can see saved images. You need to create a board first, give it a title, and decide whether it’s public or not.

In the Pins tab, you’ll find the images that you’ve saved from Pinterest. These are personal images.

You can also add a Pin It button to your web browser so that you can quickly pin or repin content to your pinboard even when you’re not on the website itself.

Posting Your Own Images and Photos

While you can create boards from other users’ photos and images, you can also add your own photos and images.

How do you repin content on Pinterest? Pinterest is essentially a digital notice board. (Source: Pexels)

After creating a board, you just have to click on the “Add a Pin” button which will allow you to add an image from a site or your computer. For your own images, choose the destination from your computer and then confirm. For images online, you’ll need the image’s URL.

You’ll be able to add a description before you pin it. Well done! You’ve just added your first pin to a board! This will be shared amongst users with the same interests as you. Make sure you add keywords to ensure that other people see it.

You’ll end up pinning a lot of photos on Pinterest because there are tonnes of things to see: inspiration for weddings, decorating your house, garden, painting, arts and crafts, etc.

If you’re looking for inspiration, you’re bound to find it on Pinterest.

You can use Pinterest as a business, too. Your main goals will probably be to find customers, digital marketing, or maybe as a Pinterest influencer.

You can create a professional profile. To be successful on the site, you should post high-quality images. You should also think about SEO (search engine optimization) and ensuring your social sharing is in line with your business image.

To convert a personal account into a professional one, you just need to head to your settings. You can start promoting your products on social media.

It’s a great platform for startups doing artisanal products. Since Pinterest is quite different to other types of social networking, so are Pinterest users and the kind of things shared through the Pinterest app or website is quite different to other social media sites like Facebook or Twitter.

Logging Out or Quitting Pinterest

If you see wedding ideas when you close your eyes, it might be time to get off Pinterest.

How do you pin your own content on Pinterest? Pinterest is a great way to show off your talent. (Source: bodobe)

To do this, you just need to click on the three dots and select log out. That’s all there is to logging out of Pinterest.

There are also plenty of reasons to quit Pinterest. Maybe you’re done with new trends. Maybe you’re missing Snapchat. Maybe you’re sick of social media.

In any case, if you don’t want to use Pinterest any more, head to your account settings and click “Deactivate account”. There are two options:

  • Deactivate your account so that you can reactivate it at any point.
  • Delete your account so that it can never be reactivated.

With all the free time you’ll now have, you might want to create a Facebook, LinkedIn, or Instagram profile.

However, don’t forget that Twitter is a great way to find new ideas, keep up to date with fashion and trends, and find some awesome infographics. You can also use it for your content marketing.

You should be ready to start pinning.

Whether you want to learn about blogging and become a blogger, become a social media marketer on Facebook and Twitter with tonnes of followers, or create Pinterest boards that everyone’s talking about as part of your social media strategy, you can search for tutors to help you on Superprof.

There are plenty of tutors on Superprof in the UK and around the world and they offer three main types of tutoring: face-to-face tutorials, online tutorials, and group tutorials. Each of these types of private tutorials has its pros and cons so you’ll need to choose the one that works for you.

Face-to-face tutorials are tailored to the only student in attendance. This means that you can get a tutor who’s focused on you and only you. Of course, you can expect to pay for all the extra time your tutor puts into planning your lessons, which is why these tend to be the most costly type. However, they’re also the most cost-effective.

Online private tutorials are similar to the face-to-face tutorials with the only difference being that the lessons are delivered via video conferencing software such as Skype. Since the tutor doesn’t need to travel to their student, they have fewer expenses and they can make their offering more competitive by charging less for their tutorials.

Group tutorials are a great option if you and a few friends would like to learn more about computers and social media. With multiple students in the class, the cost of the tutoring is shared amongst them. This means that you can expect to pay less per person in a group tutorial than you otherwise would in a private face-to-face tutorial. Of course, this also means that you won’t benefit from the tutor tailoring the lessons to just you or spending the entire lesson focusing on you.

A lot of the tutors on Superprof also offer the first hour of tutoring for free. Use this time to work out what you want to learn with your tutor, see if you get along with them, and make sure their tutoring approach is the right one for you. You’ll probably be spending a lot of time with them, after all!


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