1st lesson free
Zara profile and its contact details have been verified by our team.
Zara
- Rate $69
- Response 1h
$69/h
Contact
1st lesson free
- Writing
Connect with your customers. Learn the secrets of business writing to gain customer interest and loyalty. Professional business writer with years of experience.
- Writing
Lesson location
About Zara
Zara Altair is a business writer with 10+ years of experience helping companies turn complex ideas into clear, customer-focused copy that converts. As a book coach for professional and thought-leadership titles, she guides authors from concept to polished manuscript with structure, strategy, and accountability. She holds a B.A. and M.A. in English.
See more
About the lesson
- Elementary School
- Middle School
- High School
- +9
levels :
Elementary School
Middle School
High School
Première
Terminale
College
University
Adult Education
Masters/ Graduate School
Doctorate
MBA
Early childhood education
- English
All languages in which the lesson is available :
English
Teaching method and techniques
- Customer-first framework: define audience, pain points, desired outcomes, and objections before drafting.
- Message ladder: clarify value proposition, add proof (social proof, metrics, guarantees), and end with a strong, specific call to action.
- Plain-language editing using readability targets and tight verbs; remove jargon and fluff.
- Voice and tone calibration by channel (email, landing page, LinkedIn, proposal) to match reader expectations.
- Story structure for business: problem → solution → success, with clear benefits and next steps.
- Microcopy and UX writing best practices for forms, CTAs, and onboarding.
- Iterative improvement using A/B hypotheses and simple metrics (opens, clicks, conversions).
A typical lesson plan
- Goals and audience snapshot (3–5 minutes): what you sell, to whom, and what action you want.
- Craft focus (10–15 minutes): e.g., headline/subject line, offer clarity, social proof, or objection handling.
- Live rewrite (15–20 minutes): we revise one asset together (email, landing hero, product blurb, or bio).
- Quality check (5 minutes): clarity, credibility, value, action; quick pass with a checklist.
- Next steps (5 minutes): a small assignment, a template, and a measurement plan.
What sets me apart
- I fuse narrative craft with buyer psychology and UX so copy is both engaging and conversion-minded.
- I translate complex principles into simple, reusable templates and checklists.
- Feedback is precise, encouraging, and fast—showing you what to change and why.
- Practical deliverables each session: a sharpened draft, a template, and a metric to track.
Who the lessons are for
- Founders, solopreneurs, and small teams who need clear, persuasive copy.
- Beginner to intermediate marketers and writers leveling up messaging and conversion.
- Use cases: landing pages, email sequences, product pages, LinkedIn profiles, case studies, and proposals.
See more
Rates
Rate
- $69
Pack rates
- 5 h: $345
- 10 h: $690
online
- $69/h
free lessons
This first lesson offered with Zara will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hrs
Other tutors in Writing
Sherry
Vancouver & online
- $200/h
- 1st lesson free
Michelle
Vancouver & online
- $195/h
- 1st lesson free
Poe
Montreal & online
- $68/h
- 1st lesson free
Connor
Oakville & online
- $60/h
- 1st lesson free
Alaa
Montréal & online
- $75/h
Jessica
& online
- $35/h
- 1st lesson free
Leena
Vancouver & online
- $30/h
- 1st lesson free
Sara
Toronto & online
- $60/h
- 1st lesson free
Anabel
Toronto & online
- $42/h
- 1st lesson free
Alex Hartman
Toronto & online
- $80/h
Imran
Ottawa & online
- $30/h
- 1st lesson free
Ricelli
Montreal & online
- $50/h
- 1st lesson free
Nicole
Repentigny & online
- $25/h
- 1st lesson free
Michelle
Ottawa & online
- $38/h
- 1st lesson free
Dee
Ottawa & online
- $75/h
- 1st lesson free
Paul
Vancouver & online
- $50/h
- 1st lesson free
Christine
Laval & online
- $70/h
Bita
Toronto & online
- $50/h
- 1st lesson free
Atmiya
Vaughan & online
- $60/h
Aira
Edmonton & online
- $50/h
-
More Writing tutors
