To teach english as a second language to students arriving in canada

BONNIE's Resume

BONNIE
SENIOR PRODUCER, DESIGNER, CREATIVE DIRECTOR


PROFILE

Senior Broadcast Producer with over 15 years experience producing TV commercials internationally for accounts such as, Coca-Cola, Shoppers Drug Mart, Honda, Kraft Canada, GM, Pizza Hut, and more. A background of corporate expertise in production, combined with successful experience in creating products for retail and promotional applications from inception to sales.

 Highly creative professional with a proven track record of successful projects/products.
 Strong energy, results-oriented leader recognized for innovative tactics and strategies.
 Combines a passion for marketing with a commitment to contributing to an organization’s bottom line.
 Keen understanding of the ever emerging social networking forums, and the desire for the public to engage. Believe that enormous potential exists with social media, and the emergence of new platforms provides unlimited and exciting opportunities.
 Proficiency in Word, PowerPoint, Outlook and Social Media including Facebook, Twitter, Google+ and more.
 Proficient with Adobe Photoshop, Corel, Power Point
 Excels at developing on target promotional projects, advertising and communicating brand objectives.
 Adept at directing voice over and on-camera talent
 Experience with Agency, Production House, series, pilot series, news and documentary television

CAREER EXPERIENCE

Owner, President Product
Design Company Creation of Products for Promotional & Retail Applications Inception, Design, Sourcing off shore, OEM, Prototyping, Manufacturing, Sales

Senior Broadcast Television
Commercial Producer McCann-Erickson, Donner-Schur Pepplar, FCB, Y&R,
Kert Advertising Senior Producer Responsible For Budgeting, Hiring Production House, Pre, Shooting and Post Production
Producer Several documentaries and
Pilot television shows, as well as series television for TVO
Production

Product sourcing Regular travel to the orient to source Best factories for hard goods, Sports products, soft goods and apparel
Advertising/Marketing
Graphics Professional NBA, MLB, Harlem Globetrotters Product creation for retail




BONNIE

SKILLS OVERVIEW

Detail Oriented, Goal Setter Resourceful, Analytical Organized, Team Builder
Presentation/Writing Skills Adaptive, Motivator Versatile, Team Player

Budgeting, Time Management Internet Researching Negotiation, Coaching

Planning, Researching Staff Development Superior Communication Skills

Active Listening Skills Resilient, Change Management Skills Proficient in Adobe Photoshop



PROFESSIONAL EXPERIENCE

Owner
World Hero 3000 2001 – 2018
Product Design/Marketing/Promotions Corporation

 Conceptualized, designed, manufactured, marketed and distributed over 600 original
products ranging from plush promotional items to NBA, MLB and Harlem Globetrotter licensed merchandise.

• Negotiated licensing agreements with NBA, MLB and Harlem Globetrotters for innovative, brand
new products.

 Acted as President, Account Supervisor, Creative Director, with a staff of four.


 Sold over 3.5 Million units of product (ceramics program, seniors program, basketball program,
Carlton cards program, to Shoppers Drug Mart). These programs were the most successful
programs prior to Shoppers switching to their Optimum Card.

 Designed and sold a wide variety of merchandise to Canadian and US retailers
 Sold Umbrella Slings, a hands-free umbrella designed in-house to The Bay

• Sold over 500,000 OEM original in-house created products to US major malls in the US.

 Most recent inventions (intended as selling tools, not for air)

Umbrella Sling (concealed information)

Sneakers (concealed information)

Stadium Promo (concealed information)

Bully Kids/ Timeout Bunny (concealed information)

Back To School (concealed information)

Bra Bling (concealed information)

Slipper Swipes (concealed information)

Fur Coat and Leg Warmers (concealed information)


BONNIE


SENIOR BROADCAST PRODUCER
FCB (Contract Position) 2000 – 2001

 Complete responsibility for producing 10 Pizza Hut Commercials. This required the organization
and budgeting of taking 10 people from Canada and the U.S. to Brazil for a two 2 month period. Orchestrating talent in Brazil – filming commercials. Music tracks were done in the UK, and animation was finished in Boston.

 Profits on Pizza Hut increased by 50%; and by shooting commercials in Brazil and doing
music in the UK saved substantially on production dollars due to buying out all talent.

SENIOR BROADCAST PRODUCER
Kert Advertising 1996 - 1999

 Assisted in the creative input, presentation and production of commercials for Shopper’s Drug
Mart during their annual review to keep account. Produced dozens of commercials as well as negotiating contracts for Bea Arthur, Jill Eikenberry and Michael Tucker amongst others for this account.

SENIOR BROADCAST PRODUCER
McCann-Erickson Advertising 1989 – 1996

Travelled internationally to produce commercials for Coca-Cola, (including the supervising Canadian faction of US commercials)

• Primary role was production of Coca-Cola television commercials. Extensive travel.
• Produced commercials featuring Wayne Gretzky on dozens of advertisements and promo’s for
Coca-Cola.
 Achieved Clio’s, Cannes, Marketing Magazine and numerous advertising affiliate Awards.
 Worked with Annie Leibowitz, Jack Lemmon, Tony Bennett, Oscar Peterson, and more.
 Was responsible for coming up with the creative concept to keep the Mr. Christie account when
the account was under review at McCann-Erickson.



SENIOR BROADCAST PRODUCER
Donner-Schur/Pepplar 1987 – 1988

 Produced commercials for Honda, including traveling monthly to L/A to record various celebrity
talent to do voice-over work; ie, Burgess Meredith, Jack Lemmon, Daniel J Travanti and more.
 Supervised Canadian faction of U.S. shooting for Honda dealership Commercials.
 Directed dealership ads for Honda.
 Travelled extensively to film Honda commercials.


EDUCATION

University of Toronto BA, Journalism

INTERESTS

Environment, Social Networking, Music, Writing, Reading, Ebike